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Release of the most complete book about
Mystery Shopping that ever has been written.
”The book about Mystery Shopping” by Veronica Boxberg Karlsson
Quote about the book by Professor Christian Grönroos:
"Finally a book explaining mystery shopping in a structured and rewarding way".
About the book
The book is written for companies, employees, union representatives, students, media, mystery shoppers and suppliers of mystery shopping services. The book gives a thorough description of the mystery shopping method, its’ advantages and disadvantages, the difference compared to other research methods, all industry standards, regulations and procedures. It describes the processes that are required for development, completion and follow up of mystery shopping programs, and how mystery shopping can be used for development of individuals as well as the whole organization, in any industry.
The writer explains the myths and gives answers to the objections against the method that are known. The book gives several examples of ”Return on Investment”, it describes how mystery shopping is used successfully all over the world and it shows results from research that has been conducted within the field. The book also presents how leaders in the industry expect the method to evolve in the future.
About the author
Veronica Boxberg Karlsson founded the first Nordic Mystery Shopping company, Better Business World Wide based in Vallentuna, Sweden in 1995. Veronica spearheaded the creation of MSPA Europe and after Founding the European Chapter she was elected its First President. Veronica is currently the chair for MSPA Global Board and she is co-author to several books about Mystery Shopping. The first book for managers; ”Measuring Management and the Moment of Truth”, was published in 2006. The first book for employees; “Why we need Mystery Shopping” was published in 2007 in Swedish and in English and German in 2008. ”The book about Mystery Shopping” will be released in Sweden 2nd of October and in USA the 6th of October 2009. The book will also soon be released in Italian.
More information
about Mystery Shopping and Better Business World Wide: www.betterbusiness.se
about “The book about Mystery Shopping”: www.betterbusinessbooks.se
about Veronica Boxberg Karlsson: Tel. +46 8 5118 5111 veronica@betterbusiness.se
Welcome to the Release Event of the book on the 2nd of October
