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Newsletter September 2010

Better Business joins NMSA –
The recently founded Mystery Shopping alliance i the Nordic countries.

Mystery Shopping services increases over the world. In order to guarantee high quality service in all the Nordic countries, the NMSA alliance was founded by the leading Nordic Mystery Shopping companies:

AB Better Business World Wide	Sverige och Island
SeeYou AS	Norge
Shoptimizer	Danmark
Serviceplus	Finland

Sweden has the shortest queue time in Europe

Better Business and several other mystery shopping companies in 24 European countries has conducted a queue survey. Mystery Shoppers in these countries has lining in grocery stores, food stores, department stores, in pharmacies, in fast food restaurants, in ticket offices etc observing the queue time as well as the behavior from the staff when getting in the front line. Sweden has the shortest queue time in Europe with an average of 2,5 minutes followed by Denmark. Russia had the longest average queue time of 27 minutes. One shopper in Bulgaria had to wait 6 hours lining in a passport office queue which was the individually longest queue time in the survey.

Read more about the queue survey

New Pharmacy companies show a better service level

For the newspaper “Market” Better Business has conducted mystery shopping at 10 pharmacy companies before the summer. The recently started pharmacy chains Åhlens Apotek and Doc Morris got the highest points in the test and Apoteket AB ended below the average. However most of the participating pharmacies got very high points. The test shows that the pharmacy staff mostly were very able and professional. All participating companies show a weaker result when it comes to add-on sales of the commercial articles. At the same time, add-on sales of this kind of products give the pharmacy companies an opportunity to increase the revenue.

Read the Market article (swedish)

Team Better Business

The presentation of the co-workers continues.

Teodor, project coordinator at the international team. Teodor has recently terminated the two year education “Tourism and Service” in Båstad and made his practice for Better Business during this spring. Previously, Teodor has been working for the Swedish Armed Forces in Kosovo, at Tourist Centre in Stockholm, at Åhlens department store , looking after- and taking care of watchdogs. Teodor has also spent a year on a several fruit- and vegetable farms in Australia.

Gunilla, project coordinator at the national team. Before, Gunilla has been working with purchases, sales and logistics within the technical industry. Gunilla has also experience from restructuring and closedowns of firms.