Better Business celibrates
15th anniversary!

Better Business world Wide carry out Mystery Shopping in most industries both within Sweden and abroad. But how did it start? From the beginning, 15 years ago, Better Business was a one-man enterprise having the internal meeting at home around the kitchen table, today Better Business has 17 employees and more than 51 000 registered mystery shoppers. Better Business was nominated as a Gazelle 2008 by the newspaper DI – and is one of the fastest growing companies in Sweden!

Read the Better Business story here

The Smiling Report 2010 shows that the trend continues downwards

Better Business World Wide has recently carried out the yearly “The Smiling Report“ survey, together with Mystery Shopping companies in Europe, North America and Asia. Sweden is on top of the list regarding smiles and ended over average in greetings. But, when it comes to add-on sales, Sweden is better than before but a lot worse than the average.

Read more about “The smiling Report”

Mystery Shopping at 5 online travel companies

User friendliness and service was on focus when better Business Mystery Shoppers visited 5 Swedish online travel companies on behalf of the Swedish magazine Travel News. The result of the test showed large differences between the companies Resfeber, Travel Start, Travellink, Supersaver
and Travel Partner.

Read Travel News’ Article about Mystery Shopping at the online travel agencies
(swedish)

Team Better Business

The presentation of the co-workers continues. Johan Kasperi works as IT –support as well as project coordinator, Johan is running the Better Business web site, newsletters and advertisement as well as taking care of the BAFF online support. Johan started at Better Business in 2007, after high school with a degree in social science program at Täby Gymnasium. At the beginning Johan worked as a project assistant, after a couple of month Johan was offered to take care of all IT for the company. Furthermore, Johan plays badminton on a high level and has represented Sweden at the European championships as well as the world championships, recently Johan received a gold medal in the Swedish championships.

Johan remembers a bad sale occasion
One of my worst sales experience occasion took place at the Airport in Frankfurt. I was changing flights their on my way back to Sweden from Turkey. Unfortunately, it was a chaotic weather situation and all flights were cancelled. A lot of people were lining in order to be rebooked and to receive hotel- and food coupons. I stayed in the line for three hours together with my friends and at last in the middle of the night we got first in line discovering that the staff handling this not at all seemed to understand the situation, she was rude and answered “that is not my problem”. Furthermore she was discussing private things with her colleagues in front of us. At last we received our coupons and went to have something to eat. Then, we discovered that the coupons were useless. I have never been so angry about a bad treatment.

Kind regards,

Susanne Sjölund
GM, Better Business World Wide