The Mystery Shopping day

On the 26th of January, it was time for the sixth edition of the Mystery Shopping Day. The theme for the day “To be world champions in taking care of the customers” attracted 150 people from many different industries who came to listen to the speakers; Christian Grönroos, professor in marketing at the Swedish School of Economics in Helsinki. Benny Dahlström Business Area Manager at Toyota Sweden as well as this days two case studies; Indiska and Burlöv Center Malmö, two companies using both mystery shopping and education in order to reach their goals; to be the best in their branch to take care of their customers as well as to offer a five star shopping to their customers. Also, the companies who received the largest numbers of Superb Service awards from our mystery shoppers during 2009 was awarded on stage and received diplomas and delicious Superb Service cakes.

The companies are:
Lexus
Martin Olsson Cashar
Pantbanken
Synoptik

Read the Superb Service motivations from our Mystery Shoppers

See the pictures from The Mystery Shopping Day

Comwell Varbergs Kurort received the grand prize of SSQ Award 2009

SSQ Award, Scandinavian Service and Quality Award is the largest quality program within the hotel and conference business. The winners in each category were nominated at the Mystery Shopping Day the 26th of January in Stockholm

The winners are:
Conference with overnight stay – Comwell Varbergs Kurort
Day conference – Umeå Folkets Hus
Business Hotel – Diplomat
The prize was distributed by Mr Jan Stenberg, chairman of the SSQ Award Jury and professor Christian Grönroos from the School of economics in Helsingfors, Hanken.

Read more about the winners on www.ssq-award.com

SSQ Award open-house at
Hotel Diplomat

Welcome to Hotel Diplomat, Tuesday 13th of April at 16-18 hours. An open-house for all companies that are interested in SSQ Award and who would like to know more about how hotel Diplomat successfully won the category “Best Business Hotel” of SSQ Award 2009.

Hotel Diplomat
Strandvägen 7c
Stockholm

Welcome!
Send your registration to Jennie Fast, jennie@betterbusiness.se

Team Better Business

We would like to introduce you to our co-worker Lina Schölin, International Business Manager at Better Business. Lina coordinates global projects together with her team. Lina also works with business development as well as being a member of the board. Lina has been working for Better Business since 2004 on different positions; MD assistant, project manager and Key Account Manager. Previously, Lina worked with internal training within the security industry. Currently, Lina is studying management at IHM Business School and she also has a diploma from the 2 year project management program at Idékraft in Uppsala.

Linas best sales memory
One of my best sales experiences took place in an duty free shop at Arlanda Airport. There I was served by a very engaged saleswoman from a specific cosmetic brand. She welcomed me in a very positive way the moment I walked into the shop. She smiled and asked very nicely about my needs and demonstrated pedagogically their products as well as introduced me to products I didn´t know existed. Superb Service!

Better Business in brief

The company in 1995 by Veronica Boxberg Karlsson.

Business concept: We offer Mystery Shopping and map out improvement areas from the customer perspective, so that our clients can do Better Business

Vision: We shall be the World Champions in measuring the Moment of Truth!

Has today 16 employees at the headquarters in Vallentuna

Our MD is Susanne Sjölund

Perform Mystery Shopping in almost all industries

Has today over 50 000 registered Mystery Shoppers

Performed approximately 25 000 Mystery Shopping visits during 2009

Kind regards,

Susanne Sjölund
GM, Better Business World Wide