| Mystery Shopping | Services | Events | Book Shop | News | ||
Newsletter October 2008
In recession are our services even more important! |
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Better Business sharpens the organization Better Business is branching out. Today we have offices in Sweden and on Iceland, but we have also local sales partners in Finland and Denmark. Thanks to that we are growing, Ida, Emma, Sofia and Jessica has been employed in to our team. Read more |
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New clients to Better Business! Several companies discover the pros of Mystery Shopping. Better Business are very proud to present SEB, Martin Olsson Cashar and The Body Shop as new clients. |
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Wow what a Superb Service! Many of our clients want to encourage and reward employees who have given Superb Service to shoppers (and of course also to real customers). That is why we created the Superb Service concept. If the shopper receives Superb Service treatment, then they write a statement to describe the treatment. This statement can be printed on a diploma and be given to the person or unit that has delivered the Superb Service. The Excellent Service score is not given for good service but only for exceptionally good service. That is when the service is so good that the customer cannot resist telling friends and family about it. 12 % of the visits lead to a Superb Service Award. We look forward to let you know if this is different in your company. |
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The Mystery Shopping Day 2008, The 19th of September, once again, it was time for The Mystery Shopping Day. This year the event was held on Teaterskeppet next to Skeppsbrokajen in Stockholm, more than 100 participants from many different companies and industries were there. Did you know that Better Business is the initiator of the Mystery Shoppingday, now a yearly event organized by different Mystery Shopping companies over the world. Read more |
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The opinion of your customer is important! More and more of our clients are choosing to perform surveys about how satisfied their customers are. The customer is encouraged to give feedback directly in the store. Then, Better Business can compile a report and guide you through this. |
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The customer gives up because of poor service An American service study named “The retail consumer dissatisfaction survey” shows that the retail loses at least 6 % of their finishes because of poorly trained personnel. The study shows obvious defects at the companies’ service, 33 % of the approached customers said that they couldn’t find an available salesman. 25 % also says that they have been ignored by the personnel – they didn’t get a greeting, no smile and no eye-contact. The study is based on 1000 approached customers about their latest experience in the retail. |
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| Thank you for taking your time to read our Newsletter!
“It costs five times more to recruit a new customer than to keep an old one. It costs 25 times more to get back a dissatisfied customer” Reference: Christian Grönroos Kind Regards, |
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| © AB Better Business World Wide 2008 | Visit our website www.betterbusiness.se |
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| Better Business is a proud member of the most important organizations in our industry which has defined ethical guidelines and standards for Mystery Shopping. |
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